8 Haziran 2013 Cumartesi

REVISED JOURNAL 2: GUERRILLA MARKETING



   This video is about a campaign of UNICEF. I have found it appropriate to reflecting because it is a perfect example of guerrilla marketing.
   This video tells us the story of UNICEF Dirty Water Vending Machine. Aim of that machine is attracting attention that millions of people around the world cannot access to clean water resources. At the beginning of the video, people fill the bottles with water. However, the water is dirty unlike the water that we drink every day. Afterwards, they offer the water it on the streets of New York.  Everybody looks at the water in disgust, and nobody wants to drink dirty water. Later, people learn that every dollar which is donated to will provide safe drinking water to 40 children for a day and so everyone donates. 

   In my opinion, this campaign includes all the characteristics of guerrilla marketing. Namely, it is creative and unexpected. Also, it is low-budget. UNICEF has made quite triumphant work with a small amount of money. Furthermore, this campaign implements the most important part of the guerrilla marketing. The men in charge haven’t had to advertise on television. However, all newspapers have written about them. All TV channels have made the news of them.
    As a consequence, I like the way UNICEF advertise since it is shocking and effective.



REVISED JOURNAL 1: I SURF, THEREFORE I AM

     The article “I Surf, Therefore I Am” states ideas of a teacher about the use of Internet on homework. I have chosen it because almost all of the students use Internet while they are studying.
     Judith Levine says that her students only surf. They don’t read or research. They read neither scholarly articles which are reliable nor books that tell a story and sustain on argument. Levine gives some examples. For instance, she says that one of her students submits homework about tobacco companies. However, he even doesn’t know what he is talking about. He just copies and pastes.  Levine gives other examples like this one.
   I agree with the writer on the point that Internet has some negative effects on the student’s homework paper because of two main reasons. Firstly, Internet is reliable to some extent. Information given in articles, books, or journals may be out of date. Namely, the facts that we are sure about their accuracy have been changing day by day ,so these sources can misdirect the student. Secondly, the Internet cause students to be lazy since students find the information immediately without making too much effort. Rather than going to libraries they use Internet as the only source for research. This causes students to have limited point of view.         In my opinion, despite negative effects of it, Internet has also positive effects on homework if students know how to use it. First of all, Internet is the most comprehensive library. Students can reach unlimited number of books, newspapers, articles, and journals in online. Moreover, students can find current information from the Web easily. 


  As a consequence, Internet is both beneficial and harmful according to student’s use. Students must do research from trustworthy sites, and take into consideration of source’s validity in order to use Internet correctly. Furthermore, they should not restrict themselves only to the Internet. They must go to libraries, read different sources, and develop their thinking abilities. I have found the article quite successful. Levine’s ideas are logical. Also, examples, which are given by her, make the article interesting.

COMMENTS :D

I have commented on Ebru's and Elif's journal entries. The links :

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MULTI-MEDIA ENTRY 5: THE HUNGER GAMES



    This video is the official trailer of The Hunger Games. I have chosen this video because it was from film adaption from the novel which is written by Suzanna Collins.
    The film is a 2012 American science fiction adventure film. It stars Jenifer Lawrence as Katniss Everdeen and Josh Hutcherson as Peeta Mellark. At the beginning of the video, we can see Katniss’ daily life. She hunts with Gale to provide money for her sister and mother. On the next scene, Primrose Everdeen is chosen for The Hunger Games and her sister, Katniss, volunteers to take her younger sister’s place in the games. Katniss and Peeta travel to Capitol, and they were trained by Haymitch Abernathy who is victor of the 50th Hunger Games.
    When I compared the film with the book, there are a few differences. In the book, feelings are reflected more successfully. Also, the book is more comprehensive than movie. However, this is normal because it is impossible to describing the entire book in two hours. In spite of a few things, the film is quite triumphant. I like both its messages and themes. Jenifer Lawrence is a perfect choice for Katniss. However, another actor could have been chosen for Peeta. Music used during movie is nice.




JOURNAL ENTRY 4: THE HUNGER GAMES

    The Hunger Games is a science fiction roman series written by American writer Suzanna Collins. It was first published on September 14, 2008. Since its release, it has sold 1.000.000 copies. Moreover, the book has been translated into 26 languages. I have chosen this topic because it is one of my favourite series. I have read this series twice. This series consists of three books: The Hunger Games, Catching Fire, and Mocking Jay.
    Suzanna Collins states that her inspiration came from on television. On one channel, she saw people competing on a reality show. After, on another show she saw the invasion of Iraq, and idea for the book formed.
    The Hunger Games take place in a nation known as Panem. Panem consists of Capitol and twelve districts. While Capitol is quite wealthy, districts have difficulty in living because of poor living conditions. Long time ago, 13th distinct rebelled against the Capitol, and it was destroyed. As a punishment of this rebellion, one boy and one girl who are between the ages of 12 and 18 from each distinct are chosen by a lottery. Afterwards, selected children have to participate in Hunger Games. In this game participants have to fight to the death. The book tells us the story of Katniss Everdeen who is a girl from Distinct 12. Katniss and Peeta Mellark who is a schoolmate of Katniss compete for Distinct 12. Hatmitch, victor of 50th Hunger Games, instructs them. During games, Peeta appears to join another distinct. However, he protects Katniss from others. Everyone believes that Katniss and Peeta have a love affair. Normally, just one person wins Hunger Games. Nevertheless, a rule change, which allows two people from the same distinct to win, is announced. After this event, Katniss and Peeta fight together and win. However, game makers want one winner to kill other one. As a result of this, Katniss and Peeta decide commit suicide, but game makers announce that both Katniss and Peeta as winners.
    The book is quite successful. Lots of famous writers including Stephen King and Stephenie Meyer have made positive comments for it. In my opinion, everyone who read this series will like it.
               


5 Mayıs 2013 Pazar

ARTICLE ENTRY: 3 I SURF, THEREFORE I AM


   The article “I Surf, Therefore I Am” states ideas of a teacher about the use of Internet on homework. I have chosen it because almost all of the students use Internet while they are studying.
   Judith Levine says that her students only surf. They don’t read or research. They read neither scholarly articles which are reliable nor books that tell a story and sustain argument. Levine gives some examples. For instance, she says that one of her students submits homework about tobacco companies. However, he even doesn’t know what he is talking about. He just copies and pastes.  Levine gives other examples like this one.
   I agree with the writer on the point that Internet has some negative effects on the student’s homework paper because of two main reasons. Firstly, Internet is reliable to some extent. Information given in articles, books, or journals may be out of date. Namely, the facts that we are sure about their accuracy have been changing day by day. So these sources can misdirect the student. Secondly, the Internet cause students to be lazy since students find the information immediately without making too much effort. Rather than going to libraries they use Internet as the only source for research. This causes students to have limited point of view.          In my opinion, despite negative effects of it, Internet has also positive effects on homework if students know how to use it. First of all, Internet is the most comprehensive library. Students can reach unlimited books, newspapers, articles, and journals in online. Moreover, students can find current information from the Web easily. 
  As a consequence, Internet is both beneficial and harmful according to student’s use. Students must research from trustworthy sites, and take into consideration of source’s validity in order to use Internet correctly. Furthermore, they should not restrict themselves only to the Internet. They must go to libraries, read different sources, and develop their thinking abilities. I have found the article quite successful. Levine’s ideas are logical. Also, examples, which are given by her, make the article interesting.

4 Mayıs 2013 Cumartesi

MULTI-MEDIA ENTRY: 4 E MAIL



   This video is a part of a research. I have found it appropriate to reflecting on because it shows the majority of people are addicted to e mail and texting.
   At the beginning of the video, it is   stated that e mail and texting attract the young. However, plenty of people are addicted to them. Later, a reporter asks people to their ideas about addiction of e mail and texting. Finally, doctor Ronald Davis of the American Medical Association points out that excessive text messaging, e-mailing, and Internet gaming can be considered addictions and classified as compulsive impulsive mental disorder. 
  In my opinion, this is a quite informative video although it is not given detailed information. I agree with the Ronald Davis on the point that e mail and text messaging are addiction. I often see these addictions around me, and I am one of the addicted people. Answers of people are both interesting and worrying. For instance, blond girl in the video says that she cannot stop sending text messages from morning till night. She sends about three to five thousand messages in a month. Another salient example is about a teenager who uses both hands to send message while she is behind the wheel. As a consequence, I have liked the video.