This video is about a campaign of UNICEF. I have found it appropriate to reflecting because it is a perfect example of guerrilla marketing.
This video tells us the story of UNICEF Dirty Water Vending Machine. Aim of that machine is attracting attention that millions of people around the world cannot access to clean water resources. At the beginning of the video, people fill the bottles with water. However, the water is dirty unlike the water that we drink every day. Afterwards, they offer the water it on the streets of New York. Everybody looks at the water in disgust, and nobody wants to drink dirty water. Later, people learn that every dollar which is donated to will provide safe drinking water to 40 children for a day and so everyone donates.
In my opinion, this campaign includes all the characteristics of guerrilla marketing. Namely, it is creative and unexpected. Also, it is low-budget. UNICEF has made quite triumphant work with a small amount of money. Furthermore, this campaign implements the most important part of the guerrilla marketing. The men in charge haven’t had to advertise on television. However, all newspapers have written about them. All TV channels have made the news of them.
As a consequence, I like the way UNICEF advertise since it is shocking and effective.
Dear Dilek,
YanıtlaSilYour video which is about a campaign of UNICEF, is perfect. First of all, it is very informative and interesting. The idea to raise money for clean water is very sensible. This campaign shows people that African people have to drink dirty water every day. If we see something perceptibly, we can understand it fully. Moreover; your topic is Guerrilla Marketing and it is definitely related to our article. Your video choice is very well. Thanks for your multi-medya video Dilek :))