MULTI- MEDIA ENTRY 3: SHOW ME THE WAY TO GO HOME

  

   

   The video is a trailer of “How to Live with Your Parents (For the Rest of Your Life)”.   It is an American TV- Serial. It is about the life of Polly (Sarah Chalke) who is a single and divorced mother. Because of economic downturn, she finds herself moving back to her families’ house for a little help.

   At the beginning, she tells herself it is temporary, yet the truth is far from that. Although 6 months has been passed, she still lives with her family. In the video, Polly talks to her mother and stepfather. She wants them to take care of her daughter while she is at dinner and she gives a list of what they must do. 

   I have chosen this trailer because it is an appropriate example of unexpected increase in numbers  of young adults who are living with their families in America. In my opinion, this trailer shows perfectly why people choose to live with their family. Polly goes back to home because it is advantageous in terms of economic issues and emotional issues. She doesn’t have to spend money for food, bill and rents. She doesn’t have to deal with house works on her own since her mother helps her. Moreover, she doesn’t feel lonely and so she is satisfied emotionally.

    I have never watched this TV serial,but it looks fun. I will watch one episode. I hope it will be worth spending time.

ARTICLE ENTRY 2 : SHOW ME THE WAY TO GO HOME

 

   “Show Me the Way to Go Home” is an article about unexpected increase in numbers of young adults who are living with their families in America. I have found this topic interesting to reflecting on because I have learned a new thing thanks to it. Beforehand I had believed that the majority of American adults leaved home when they were 18. However, now I noticed that the truth is far from that. 

   In the article, the writer states that adults prefer living with their families. High divorce rate, declining marriage rate and economic issues are prominent reasons for this situation. Moreover, the writer gives detailed examples. For instance, s/he mentions about the life story of Lucille Carlini. S/he says that Lucille returned home with her two daughters after divorce. Although 20 years have passed since then, she still lives with her family. 

   In my opinion, 18 is to earlier to leave from the house. So I prefer living with my family. Living with family is both advantageous and disadvantageous. Firstly, Living with family is disadvantageous in terms of freedom and social relationships. Namely, people living independently from their family make their own decisions and feel the freedom. Also, they meet more people and improve themselves socially. However, if they share the same house with their family, they have to obey rules of their parents and restrict themselves socially. Secondly, living with family is advantageous for some reasons. These are comfortable living, economical issues and emotional issues. People living with their family don’t have to deal with household chores on their own. Their parents deal with cleaning, cooking, ironing etc. Furthermore, adults sharing the same house with their family live without economic pressure. They don’t spend money for rent, food and bills. Lastly, if people live with their family, they become happier since they feel support of their parents. When they have a problem, family members give advice and help them. Also, they don’t feel homesickness. 

   I think, the article is quite triumphant. It is quite informative and interesting. The examples make it enjoyable.

MULTI- MEDIA ENTRY 2: GUERRILLA MARKETING

   This video is about a campaign of UNICEF. I have found it appropriate to reflecting because it is a perfect example of guerrilla marketing.
   This video tells us the story of UNICEF Dirty Water Vending Machine. Aim of that machine is attracting attention that millions of people around the world cannot access to clean water resources. At the beginning of the video, people fill the bottles with water. However, the water is dirty unlike the water that we drink every day. Afterwards, they offer the water it on the streets of New York.  Everybody looks the water in disgust, and nobody wants to drink dirty water. Later, people learn that every dollar which is donated to will provide safe drinking water to 40 children for a day and so everyone donates. 

   In my opinion, this campaign includes all characteristics of guerrilla marketing. Namely, it is creative and unexpected. Also, it is low-budget. UNICEF has made quite triumphant work with a small amount of money. Furthermore, this campaign implements the most important part of the guerrilla marketing. The men in charge haven’t had to advertise on television. However, all newspapers have written about them. All TV channels have made the news of them.

    As a consequence, I like the way UNICEF advertising since it is shocking and effective.

JOURNAL ENTRY 2: GUERRILLA MARKETING

    Recently, I have shown an interesting video which is about guerrilla marketing on Internet. It has attracted my attention, and I have decided that this topic is worth reflecting on it. Guerrilla marketing is a marketing strategy that is based on nontraditional methods and low budget. Guerilla marketing takes its name from guerrilla because both guerrilla marketing and guerrilla use nonconventional methods. They are both sudden and unexpected.     

   In my opinion, Guerrilla marketing is one of the best marketing practices because of four main reasons. Firstly, it uses the power of creativity. We see hundreds of advertising every day on TV, but we notice few of them since the majority are ordinary. However, if we saw a guerrilla marketing example, we immediately realize it, and we never forget. Secondly, it is unexpected. We can see it anywhere. For instance, in Thailand Colgate made a deal with a local ice cream company. That firm shaped their ice cream sticks like toothbrush. When people finished their ice cream they were shocked because their sticks had Colgate’s logo and a reminder that states “Don’t Forget: Colgate”. When I saw the picture of this guerrilla marketing example, I thought that some people were actually genius. Thirdly, Guerrilla marketing is low-budget. We can make a great work with a small amount of money. Lastly, people learn guerrilla marketing from each other. I think, this is the best part of it since we don’t have to advertise on television. We just need to have a clever idea. If people like it, people all the over world will hear about it via Internet. However, there is one point about guerrilla marketing that I cannot understand. Why do big companies use that strategy? If they were unknown, this would be logical since they guerrilla marketing was a great way to get noticed and gain reputation. However, they are quite famous, and they already make a significant pile of money. For example, why McDonalds need needs advertising? Unfortunately, I don’t know the answer of this question, yet I should admit McDonalds is certainly good at marketing.     

   All in all, I find guerrilla marketing ingenious, effective and funny. I think you should look at some examples of it. I am sure that you will like it.