This video is about a campaign of UNICEF. I have found it appropriate to reflecting because it is a perfect example of guerrilla marketing.
This video tells us the story of UNICEF Dirty Water Vending Machine. Aim of that machine is attracting attention that millions of people around the world cannot access to clean water resources. At the beginning of the video, people fill the bottles with water. However, the water is dirty unlike the water that we drink every day. Afterwards, they offer the water it on the streets of New York. Everybody looks the water in disgust, and nobody wants to drink dirty water. Later, people learn that every dollar which is donated to will provide safe drinking water to 40 children for a day and so everyone donates.
In my opinion, this campaign includes all characteristics of guerrilla
marketing. Namely, it is creative and unexpected. Also, it is low-budget. UNICEF
has made quite triumphant work with a small amount of money. Furthermore, this campaign
implements the most important part of the guerrilla marketing. The men in
charge haven’t had to advertise on television. However, all newspapers have written
about them. All TV channels have made the news of them.
As a consequence, I
like the way UNICEF advertising since it is shocking and effective.
* They offer the water it on the streets of New York --- revise it
YanıtlaSil* Every dollar which is donated to will provide safe drinking water to 40 children for a day and so everyone donates--- punctuation
Dear Dilek,
I liked watching your video and reading your writing about it. I agree with you because guerilla marketing is really an effective type of marketing, and it is creative. The video express it explicitly, so I really liked it. Your use of language is good in my opinion. There are just few mistakes which I mentioned at the top. However, your journal is unified and coherent. I also liked your organization. Thanks for your journal and introducing guerilla marketing. I am waiting for your new journals.