JOURNAL ENTRY 2: GUERRILLA MARKETING

    Recently, I have shown an interesting video which is about guerrilla marketing on Internet. It has attracted my attention, and I have decided that this topic is worth reflecting on it. Guerrilla marketing is a marketing strategy that is based on nontraditional methods and low budget. Guerilla marketing takes its name from guerrilla because both guerrilla marketing and guerrilla use nonconventional methods. They are both sudden and unexpected.     

   In my opinion, Guerrilla marketing is one of the best marketing practices because of four main reasons. Firstly, it uses the power of creativity. We see hundreds of advertising every day on TV, but we notice few of them since the majority are ordinary. However, if we saw a guerrilla marketing example, we immediately realize it, and we never forget. Secondly, it is unexpected. We can see it anywhere. For instance, in Thailand Colgate made a deal with a local ice cream company. That firm shaped their ice cream sticks like toothbrush. When people finished their ice cream they were shocked because their sticks had Colgate’s logo and a reminder that states “Don’t Forget: Colgate”. When I saw the picture of this guerrilla marketing example, I thought that some people were actually genius. Thirdly, Guerrilla marketing is low-budget. We can make a great work with a small amount of money. Lastly, people learn guerrilla marketing from each other. I think, this is the best part of it since we don’t have to advertise on television. We just need to have a clever idea. If people like it, people all the over world will hear about it via Internet. However, there is one point about guerrilla marketing that I cannot understand. Why do big companies use that strategy? If they were unknown, this would be logical since they guerrilla marketing was a great way to get noticed and gain reputation. However, they are quite famous, and they already make a significant pile of money. For example, why McDonalds need needs advertising? Unfortunately, I don’t know the answer of this question, yet I should admit McDonalds is certainly good at marketing.     

   All in all, I find guerrilla marketing ingenious, effective and funny. I think you should look at some examples of it. I am sure that you will like it.