JOURNAL ENTRY 3: E MAIL

   Electronic mail is a method used for exchanging digital messages from one person to the other one. I have found this topic worth reflecting on because e mail is one of the most important technological developments in our daily lives.

   Sending electronic messages date back to mid-1800s and popularity of e mail has been increasing day by day. In my opinion, e mail affects the quality of our life both negatively and positively. E mail makes people’s life easier in many ways. To begin with, using e mail is beneficial for social life. Communicating with the world gets easy because of e mail. People can contact a lot of people at once. They can correspond with their friends or relatives who live far away. Also, people can create online friendships with chatting. Secondly, using e mail is beneficial for effective use of time since it is quite quick to send or reply to a message. Moreover, People can do their work whenever and wherever they want. For instance, they can even work in travelling. Also, people can reach unlimited documents with a click of a button.

   Despite pros of it, using e mail can make people’s life difficult. Firstly, it can be harmful for people’s social life. If they become addicted to e mail, they can isolate from the real world. Namely, they can prefer chatting to spending their time with their friends or family. Researches indicate that there are more than 11 million people addicted to e mail. They check their e mail more than once an hour. They look at every message which comes in and need to reply the messages instantly. Furthermore, online friendships can be fake ,and so people can be disappointed. Secondly, using email can be harmful to people’s health. For example, doctors say that if people spend too long on their computer, this is bad for their eyes.

   Consequently; e mail is as a tool which has positive and negative effects on people’s life. Unfortunately, like the majority of society, I am addicted to e mail. I check my e mail account more often than I should. I must break this habit.

 

MULTI- MEDIA ENTRY 3: SHOW ME THE WAY TO GO HOME

  

   

   The video is a trailer of “How to Live with Your Parents (For the Rest of Your Life)”.   It is an American TV- Serial. It is about the life of Polly (Sarah Chalke) who is a single and divorced mother. Because of economic downturn, she finds herself moving back to her families’ house for a little help.

   At the beginning, she tells herself it is temporary, yet the truth is far from that. Although 6 months has been passed, she still lives with her family. In the video, Polly talks to her mother and stepfather. She wants them to take care of her daughter while she is at dinner and she gives a list of what they must do. 

   I have chosen this trailer because it is an appropriate example of unexpected increase in numbers  of young adults who are living with their families in America. In my opinion, this trailer shows perfectly why people choose to live with their family. Polly goes back to home because it is advantageous in terms of economic issues and emotional issues. She doesn’t have to spend money for food, bill and rents. She doesn’t have to deal with house works on her own since her mother helps her. Moreover, she doesn’t feel lonely and so she is satisfied emotionally.

    I have never watched this TV serial,but it looks fun. I will watch one episode. I hope it will be worth spending time.

ARTICLE ENTRY 2 : SHOW ME THE WAY TO GO HOME

 

   “Show Me the Way to Go Home” is an article about unexpected increase in numbers of young adults who are living with their families in America. I have found this topic interesting to reflecting on because I have learned a new thing thanks to it. Beforehand I had believed that the majority of American adults leaved home when they were 18. However, now I noticed that the truth is far from that. 

   In the article, the writer states that adults prefer living with their families. High divorce rate, declining marriage rate and economic issues are prominent reasons for this situation. Moreover, the writer gives detailed examples. For instance, s/he mentions about the life story of Lucille Carlini. S/he says that Lucille returned home with her two daughters after divorce. Although 20 years have passed since then, she still lives with her family. 

   In my opinion, 18 is to earlier to leave from the house. So I prefer living with my family. Living with family is both advantageous and disadvantageous. Firstly, Living with family is disadvantageous in terms of freedom and social relationships. Namely, people living independently from their family make their own decisions and feel the freedom. Also, they meet more people and improve themselves socially. However, if they share the same house with their family, they have to obey rules of their parents and restrict themselves socially. Secondly, living with family is advantageous for some reasons. These are comfortable living, economical issues and emotional issues. People living with their family don’t have to deal with household chores on their own. Their parents deal with cleaning, cooking, ironing etc. Furthermore, adults sharing the same house with their family live without economic pressure. They don’t spend money for rent, food and bills. Lastly, if people live with their family, they become happier since they feel support of their parents. When they have a problem, family members give advice and help them. Also, they don’t feel homesickness. 

   I think, the article is quite triumphant. It is quite informative and interesting. The examples make it enjoyable.

MULTI- MEDIA ENTRY 2: GUERRILLA MARKETING

   This video is about a campaign of UNICEF. I have found it appropriate to reflecting because it is a perfect example of guerrilla marketing.
   This video tells us the story of UNICEF Dirty Water Vending Machine. Aim of that machine is attracting attention that millions of people around the world cannot access to clean water resources. At the beginning of the video, people fill the bottles with water. However, the water is dirty unlike the water that we drink every day. Afterwards, they offer the water it on the streets of New York.  Everybody looks the water in disgust, and nobody wants to drink dirty water. Later, people learn that every dollar which is donated to will provide safe drinking water to 40 children for a day and so everyone donates. 

   In my opinion, this campaign includes all characteristics of guerrilla marketing. Namely, it is creative and unexpected. Also, it is low-budget. UNICEF has made quite triumphant work with a small amount of money. Furthermore, this campaign implements the most important part of the guerrilla marketing. The men in charge haven’t had to advertise on television. However, all newspapers have written about them. All TV channels have made the news of them.

    As a consequence, I like the way UNICEF advertising since it is shocking and effective.

JOURNAL ENTRY 2: GUERRILLA MARKETING

    Recently, I have shown an interesting video which is about guerrilla marketing on Internet. It has attracted my attention, and I have decided that this topic is worth reflecting on it. Guerrilla marketing is a marketing strategy that is based on nontraditional methods and low budget. Guerilla marketing takes its name from guerrilla because both guerrilla marketing and guerrilla use nonconventional methods. They are both sudden and unexpected.     

   In my opinion, Guerrilla marketing is one of the best marketing practices because of four main reasons. Firstly, it uses the power of creativity. We see hundreds of advertising every day on TV, but we notice few of them since the majority are ordinary. However, if we saw a guerrilla marketing example, we immediately realize it, and we never forget. Secondly, it is unexpected. We can see it anywhere. For instance, in Thailand Colgate made a deal with a local ice cream company. That firm shaped their ice cream sticks like toothbrush. When people finished their ice cream they were shocked because their sticks had Colgate’s logo and a reminder that states “Don’t Forget: Colgate”. When I saw the picture of this guerrilla marketing example, I thought that some people were actually genius. Thirdly, Guerrilla marketing is low-budget. We can make a great work with a small amount of money. Lastly, people learn guerrilla marketing from each other. I think, this is the best part of it since we don’t have to advertise on television. We just need to have a clever idea. If people like it, people all the over world will hear about it via Internet. However, there is one point about guerrilla marketing that I cannot understand. Why do big companies use that strategy? If they were unknown, this would be logical since they guerrilla marketing was a great way to get noticed and gain reputation. However, they are quite famous, and they already make a significant pile of money. For example, why McDonalds need needs advertising? Unfortunately, I don’t know the answer of this question, yet I should admit McDonalds is certainly good at marketing.     

   All in all, I find guerrilla marketing ingenious, effective and funny. I think you should look at some examples of it. I am sure that you will like it.   

  

MULTI- MEDIA ENTRY 1 : RAPPORT-TALK AND REPORT-TALK

  This video is about a new study which was published in the journal of Neuroscience. This study gives us evidence which can support the idea that women talk more than women. I have chosen this video because, unlike Deborah Tannen, researchers of this study think that talkativeness is related to gender and this confused my mind a little. Man that is at the beginning of the video informs us about results of the research. He reports that the average woman speaks about 20000 words a day while the overage man speaks about 7000. Moreover, women usually speak faster and develop more brain power to speak. Later, he explains that women have higher brain levels of language protein, which is called as FOXP2, and this is cause of women’s ability to language. However, the other man says that the research may not be very reliable. I totally agree with that man because it is a research which is coming from just one school. Also, my ideas about talking are almost the same with Tannen. Namely, in my opinion, talking depends on lots of different condition and we must take into account time and place while we are talking about who talks more. As a consequence, it is quite informative despite the fact that I disagree with the information given in the video. You can like it if you share the same ideas with the researchers.

THE ARTICLE ENTRY 1: RAPPORT-TALK AND REPORT-TALK

    “Who talks more: Men or Women?” This question has become one of the most controversial topics throughout history. Deborah Tannen, writer of the article, approaches this question from a different perspective and so I have chosen this article.

   Deborah Tannen says that answer of the question changes from case to case. Namely, women talk more about individual cases while men talk more about communal contexts and she calls these terms as rapport talking and report talking.

   For me, the article is the most rational of writings which I have ever read about tentativeness because fields of interests of women and men are different from each other. We can observe it in our daily lives. Suppose that there is a couple. Woman asks to man how his day is. The man will probably say that“Fine or like any other day” like any other man because majority of the men don’t like talking about this stuff. However, when the man asks the same question to the woman, the result will be much different. The woman most likely will tell everything which has happened during the day to the finest detail. The man even might regret asking such a thing.  :) The woman’s talkativeness results from her tendency to rapport talking. This may explain why people generally think that women are more talkative than men. Let’s think about another situation. In this scenario, when the couple goes to parent- teacher conference, the man will be more willing to speak since he prefers report taking. These stories can be the example for that men use talking to obtain information while women use talking to interaction.          

   In my opinion, the article is both interesting and informative. The writer explains what the rapport talking and report talking are and gives quite vivid examples. Furthermore, she prefers a different way to give information. She mentions about three cartoons and one letter which are about the topic. This makes the article intriguing. As a consequence, Deborah Tannen deserves lots of congratulations.